To err is human – that is what we have been hearing since we were kids and many of us take this very cushion when we make a mistake. However when you’re in an advertising PR job, you simply cannot afford to make much mistakes; in fact if you really want to benefit from your position, you need to make sure that you do not make the following mistakes, at least!Common Mistake Made in Advertising PR Job #1: Too Much AdvertisementAdvertisement does not mean that you bombard people with advertisements even in their sleep! True, companies have increased advertisement spending but that is an overall effect of the newer companies coming into the scene as well. PR advertisement professionals were never this full with assignments! When working for a company, it is your responsibility if you’re in this role to explain your board of managers how too much advertisement can backfire.Common Mistake Made in Advertising PR Job #2: Too Less Advertisement!In the search of subtlety, there shouldn’t arise a case where you do not advertise at all, or advertise too less. Because of the fact that you’re an advertising and PR combo, you have to understand the DNA of the target crowd. You need to know what they are thinking and what attracts the people most.Common Mistake Made in Advertising PR Job #3: Being too ConventionalWhat makes people attracted to a particular advertisement? Is it the thought or the presentation or the amount of advertisement? A popular survey suggests that people are in awe of ‘intelligent’ advertisements rather than them which are ‘in your face’. Too much of advertisement might not help either. Therefore it is imperative as a PR advertiser that you keep innovating further and simplifying your advertisements further!Common Mistake Made in Advertising PR Job #4: Going Overboard with HumorHumor is something that people like in advertisements. But mindless laughs/gags? No way! Your advertisement should be such that they do not appear to be mocking someone or making fun at others expense. Even if the situation demands, there is a subtle way towards the ‘perfect’ advertisement.Common Mistake Made in Advertising PR Job #5: Ignoring the People PowerWhom do you seek to target with your advertisement? Not your boss – but the public, the target customers of your product. Apart from keeping them in good humor, you also cannot underestimate the power that the target consumer wields – one mistake and you’ll be struggling to keep up the pace.Common Mistake Made in Advertising PR Job #6: Ignoring Social MediaFacebook, twitter and other online social networking applications are not just for sharing pictures, videos and commenting on stuff. They make a great advertising tool for the guy in advertisement PR job. It is not hard to guess as why they have become much fancied tools/mediums for advertisement PR professionals. They can target much more than otherwise possible with conventional media and has the power to sway people to your product like no other!
Marketing strategies have become very popular in the internet. If you have a website and want to sell some product or service, just sitting will not fetch you any customers. There are special Internet marketing strategies which will help you to make a good income, invite more customers.However a lot of these methods have been used and overused with time. As such they have reached their saturation level and there one needs better, more unique ways to reach their target customers.Top Internet marketers use the following approaches to build a successful business. These ways had been carefully guarded up until now when we have decided to finally reveal them to you!TargetThis is the most important part of Internet marketing. No matter which tool you use, you should first select your target customers. This will help you to have a clear guideline and help you save tons of money on advertising.Marketing materials are best used when they are customized for specialized needs. You can increase your Return on Investment by focusing on different niches. Your marketing strategies aimed to potential customers form different markets will help you in making the best out of your advertising.AdvertisingThis can be done in several forms and packages such as Google AdWords, article marketing or twitter marketing. But all of these will be successful only when you have a “compelling” offer in your ads. You can offer free promotional items or more information related to the industry whose products you are selling.In the second case, article marketing is the best resource. It provides information and at the same time fetches money for the articles you have written. Then it also attracts potential customers to your site. Your articles should generate more curiosity and hence more website traffic.When the website traffic has increased, you can include in a certain bonus or discount that will instigate people to buy your package!Contact InformationIf you want to market your products to the customers, make sure that you collect their contact information the first time they visit your site. A lot of sites have been able to increase their sales by 50% simply by following up on the users who requested information in the first place but did not buy anything.Add Something MoreIt is easier to sell new things to old customers than find new customers. One of the formidable marketing visions therefore is to try and create new products which you can build up with your existing products and then offer them to your customers. The best way to get hold of these new products is through Affiliate links. They provide great marketing tools to sell your product.These are some of the unique marketing strategies that will help you to sell your online product or service.